Creating Values for the Customer in e-Commerce
AbstractThe globalization of markets and competition as well as the rapid development of the Internet generate increasing demands for companies, in terms of the ability to create and deliver value to clients, but also the ability to increase their value. E-commerce in Poland is growing remarkably year-on-year, which is determined by the increasing willingness of customers to make purchases this very way. Consumer behavior is evolving, and e-entities need to adapt to these changes. Efficient service plays an increasingly important role, generating additional value for the customer. The aim of the study is to present the popularity of online shopping and the ability to create value for customers through ecommerce. The source basis of the study is the available literature on the subject and the author’s own research conducted on e-commerce clients in Poland. Although research cannot be generalized to the entire population, their character decides about practical applicability. The value provided to clients enables e-businesses to gain financial and image benefits. However, they need employees with the highest potential and motivation to act, so as to encourage customers to buy and to see their increasing benefit. Thus, establishing a valuable relationship with the customer can be a way to stand out in a competitive market, and the success of the sale will be determined not only by the relationships themselves, but also by their quality.
|Journal series||Human Resources Management and Ergonomics, ISSN 1337-0871, (0 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||e-commerce, value, customer, client, innovation, motivation|
|Score||= 5.0, 28-02-2020, ArticleFromJournal|
|Citation count*||1 (2020-09-16)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.