Managers’ beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Abstract– The purpose of this paper is to diagnose two types of causal relationships from the perspective of the structural equations model. First, the relationship is analysed between managers’ beliefs regarding the use of marketing information in making decisions and the rational premises of decision validity. Next, the rational premises of decision validity are considered in reference to managers’ abilities to select appropriate information from marketing research reports. Taking into account all of the above premises, the author in the empirical research conducted here introduced the following two research hypotheses which state that: H1: the high level of managers’ beliefs about the usefulness of information from marketing research does not yet positively influence their way of reasoning and making decisions in the light of the bounded-rationality theory. H2: managers who do not use the bounded-rationality criteria of decision assessment, lack of the analytical approach in solving decision problems, also reflect the inability of selecting proper information from a marketing research report.
|Journal series||Management Decision, ISSN 0025-1747, (A 30 pkt)|
|Publication size in sheets||0.9|
|Keywords in English||Intuition, Marketing research, Bounded-rational decisions, Information use, Managers (decision makers)|
|Score||= 30.0, 17-03-2020, ArticleFromJournal|
|Publication indicators||= 3; : 2017 = 0.965; : 2017 = 1.525 (2) - 2017=2.34 (5)|
|Citation count*||15 (2020-09-09)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.