Managers’ beliefs about marketing research and information use in decisions in context of the bounded-rationality theory

Piotr Tarka

Abstract

– The purpose of this paper is to diagnose two types of causal relationships from the perspective of the structural equations model. First, the relationship is analysed between managers’ beliefs regarding the use of marketing information in making decisions and the rational premises of decision validity. Next, the rational premises of decision validity are considered in reference to managers’ abilities to select appropriate information from marketing research reports. Taking into account all of the above premises, the author in the empirical research conducted here introduced the following two research hypotheses which state that: H1: the high level of managers’ beliefs about the usefulness of information from marketing research does not yet positively influence their way of reasoning and making decisions in the light of the bounded-rationality theory. H2: managers who do not use the bounded-rationality criteria of decision assessment, lack of the analytical approach in solving decision problems, also reflect the inability of selecting proper information from a marketing research report.
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
Journal seriesManagement Decision, ISSN 0025-1747, (A 30 pkt)
Issue year2017
Vol55
No5
Pages987-1005
Publication size in sheets0.9
Keywords in EnglishIntuition, Marketing research, Bounded-rational decisions, Information use, Managers (decision makers)
ASJC Classification1400 General Business, Management and Accounting; 1803 Management Science and Operations Research
DOIDOI:10.1108/MD-04-2016-0234
URL https://www.emeraldinsight.com/doi/full/10.1108/MD-04-2016-0234
Languageen angielski
Score (nominal)30
Score sourcejournalList
ScoreMinisterial score = 30.0, 17-03-2020, ArticleFromJournal
Publication indicators WoS Citations = 3; Scopus SNIP (Source Normalised Impact per Paper): 2017 = 0.965; WoS Impact Factor: 2017 = 1.525 (2) - 2017=2.34 (5)
Citation count*15 (2020-09-09)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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