The Foreign Language Effect in Risk Decision-Making: A Cross-Country Review of Brazilians and Poles Behavior in a Loss Aversion Experiment

David Ascher , Jan Polowczyk , Anna Regulska-Wielicka , Wesley Vieira Da Silva , Alceu Souza


In a globalized world, executives and managers face daily the inevitability task of making risky decisions involving different sums of money. In many cases, these decisions arise in a foreign language environment. One main question is to what extent can foreign language change the course of action in decision-making at risk? This study aimed to investigate two effects, the influence of Foreign Language Effect (FLe) in decision-making behavior to analyze Brazilians' and Poles' choices in a loss aversion bet game and to compare the risk acceptance level among groups using English as a foreign language and native languages. Additionally, we compare Brazilians and Poles acceptance level in their mother tongue. Results from 150 people living in Poland and 83 people living in Brazil indicated that both groups are less risk averse in almost all levels of bets, showing that the FLe could reduce, to some extent, the loss aversion on risk aversion bias, and, although native Brazilian participants were more risk averse in both high and low-stakes, it was not possible to verify the relationship between the country of origin and the change in the betting acceptance pattern between these two groups.
Author David Ascher - Pontifical Catholic University of Paraná – PUCPR
David Ascher,,
, Jan Polowczyk (WGM / KKM)
Jan Polowczyk,,
- Department of International Competitiveness
, Anna Regulska-Wielicka - Uniwersytet Przyrodniczy w Poznaniu, MNiSW [80]
Anna Regulska-Wielicka,,
, Wesley Vieira Da Silva - Pontifical Catholic University of Paraná – PUCPR
Wesley Vieira Da Silva,,
, Alceu Souza - Pontifical Catholic University of Paraná – PUCPR
Alceu Souza,,
Publication size in sheets0.5
Book Proceedings of 8th International Conference on E-business, Management and Economics (ICEME 2017), ACM International Conference Proceedings Series, 2017, Association for Computing Machinery, ISBN 978-1-4503-5367-0, 136 p.
Keywords in Englishforeign language effect, risk decision-making
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 15-04-2020, ChapterFromConference
Citation count*1 (2020-10-26)
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