Information Behaviors of Modern Consumers: The Case of Polish Food Market

Anna Rogala


Author Anna Rogala (WZ / KSM)
Anna Rogala,,
- Department of Marketing Strategies
Publication size in sheets0.6
Book Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender, Aysan Ahmet Faruk (eds.): Eurasian Business Perspectives. Proceedings of the 23rd Eurasia Business and Economics Society Conference, Eurasian Studies in Business and Economics, vol. 13/2, 2020, Springer, ISBN 978-3-030-40160-3, [978-3-030-40159-7], 321 p., DOI:10.1007/978-3-030-40160-3
Keywords in Polishzachowania informacyjne, rynek żywności, komunikacja marketingowa
Keywords in Englishinformation behaviours, food market, marketing communication
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 30-04-2020, ChapterFromConference
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