Ewolucja roli marketingu w strategiach polskich przedsiębiorstw

Zygmunt Waśkowski

Abstract

n/a
Author Zygmunt Waśkowski (WZ / KSM)
Zygmunt Waśkowski,,
- Department of Marketing Strategies
Pages90-96
Publication size in sheets0.5
Book Czubała Anna, Hadrian Piotr, Wiktor Jan W. (eds.): Marketing w 25-leciu gospodarki rynkowej w Polsce, 2014, Polskie Wydawnictwo Ekonomiczne (PWE), ISBN 978-83-208-2163-5, 722 p.
Keywords in Polish marketing, strategie marketingowe, strategia przedsiębiorstwa
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 23-12-2019, MonographChapterAuthor
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