Managing intellectual property: Strategies for patent holders

Tomasz Grzegorczyk

Abstract

Too often, firms depend on the traditional strategies of exercising market power, while alternative strategies could create greater value. Researchers concentrate mostly on offensive and defensive patent strategies, which is associated with two issues. Firstly, little attention is devoted to leveraging strategies. Secondly, the literature on leveraging strategies and external patent commercialisation is dispersed, and there is little coverage of the strategic choices left to managers in IP-rich industries. This article fills that gap, as it aims to provide a guide on strategies for patent holders with emphasis on various forms of cooperation. The paper analyses various forms of cooperation: sale, licensing and cross-licensing, patent-pooling, cooperation (alliances and joint-ventures), donation of patent rights and abandoning them, as well as deterring competitors from litigation (mutual hold up) from the point of view of the patent owner. By highlighting the strategies' pros and cons, as well as examples of their introduction, this article provides a framework of strategic choices left for managers.
Author Tomasz Grzegorczyk (WGM / KZM)
Tomasz Grzegorczyk,,
- Department of International Management
Journal seriesJournal of High Technology Management Research, ISSN 1047-8310, (N/A 70 pkt)
Issue year2020
Vol31
No1
Pages1-10
Publication size in sheets0.5
Article number100374
Keywords in PolishTechnology management; IP management; Patent strategy; Leveraging strategy
Keywords in Englishzarządzanie technologią; zarządzanie własnością intelektualną; strategia patentowa
ASJC Classification1405 Management of Technology and Innovation; 1406 Marketing; 1408 Strategy and Management; 1802 Information Systems and Management; 1706 Computer Science Applications
DOIDOI:10.1016/j.hitech.2020.100374
URL https://www.sciencedirect.com/science/article/pii/S1047831020300055?via%3Dihub
Languageen angielski
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 24-07-2020, ArticleFromJournal
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.372
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