Managing intellectual property: Strategies for patent holders
AbstractToo often, firms depend on the traditional strategies of exercising market power, while alternative strategies could create greater value. Researchers concentrate mostly on offensive and defensive patent strategies, which is associated with two issues. Firstly, little attention is devoted to leveraging strategies. Secondly, the literature on leveraging strategies and external patent commercialisation is dispersed, and there is little coverage of the strategic choices left to managers in IP-rich industries. This article fills that gap, as it aims to provide a guide on strategies for patent holders with emphasis on various forms of cooperation. The paper analyses various forms of cooperation: sale, licensing and cross-licensing, patent-pooling, cooperation (alliances and joint-ventures), donation of patent rights and abandoning them, as well as deterring competitors from litigation (mutual hold up) from the point of view of the patent owner. By highlighting the strategies' pros and cons, as well as examples of their introduction, this article provides a framework of strategic choices left for managers.
|Journal series||Journal of High Technology Management Research, ISSN 1047-8310, (N/A 70 pkt)|
|Publication size in sheets||0.5|
|Keywords in Polish||Technology management; IP management; Patent strategy; Leveraging strategy|
|Keywords in English||zarządzanie technologią; zarządzanie własnością intelektualną; strategia patentowa|
|ASJC Classification||; ; ; ;|
|Score||= 70.0, 24-07-2020, ArticleFromJournal|
|Publication indicators||: 2018 = 0.372|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.