Local Governments as Stakeholders of Socially Responsible Commercial Enterprises

Magdalena Stefańska , Tomasz Wanat

Abstract

Among groups of stakeholders important for companies are local governments. Although they have a significant impact on businesses, they are often omitted in corporate communication. This article aims to determine the impact of this CSR awareness of local authorities on the image of socially responsible business enterprises, with the special emphasis on the role of CSR communication of that trading companies. The specific objectives of the authors is to identify the level of knowledge about CSR officials, knowledge of social involvement on the example of businesses and to identify conditions which determine the perception of the activities of socially responsible entities in the field of marketing communications. In order to identify relationships between local authorities and socially responsible companies a survey was conducted, including all local governments in Poland (population of 2800). As a result, 430 questionnaires were collected (15% rate of return). The results of research indicate inter alia the existence of discrepancies between local governments knowledge about CSR in general, as well as in the evaluation of the level of community involvement in the affairs of retailers’ communities. The research was funded by a grant funded by the National Science Centre No. DEC-2011/03/ B/HS4/03576.
Author Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
, Tomasz Wanat (WZ / KSM)
Tomasz Wanat,,
- Department of Marketing Strategies
Journal seriesInternational Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)
Issue year2015
No8
Pages185-194
Publication size in sheets0.5
Keywords in EnglishCSR, Retail organizations, Local governments
URL http://www.universitypublications.net/ijas/0804/pdf/F5N236.pdf
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 0.0, 07-01-2020, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 07-01-2020, ArticleFromJournal
Citation count*1 (2020-08-02)
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