Wykorzystanie nowoczesnych narzędzi komunikacji marketingowej w pracy przedstawiciela medycznego
Bogna Pilarczyk , Anna Rogala
AbstractThe purpose of these considerations is to analyze the application of modern marketing communications tools in contacts between medical representatives and doctors. The authors will present the specificity of marketing communications on the pharmaceutical market in Poland, discuss the nature of medical representative’s work and his/her role in communication with clients. In addition, they will review and evaluate the instruments used by medical representatives in contacts with physicians, with particular attention given to those with new technology components. The analysis will be based on data obtained from desk research method, with taking into consideration scientific literature, as well as industry reports and publications.
|Other language title versions||The Application of Modern Marketing Communications Tools in the Medical Representative's Work|
|Journal series||Przedsiębiorczość i Zarządzanie, ISSN 1733-2486, (B 14 pkt)|
|No||8, cz. 1|
|Publication size in sheets||0.55|
|Keywords in English||marketing communications, pharmaceutical market, medical representatives, new technologies, e-pharmamarketing, e-detailing, CLM (Closed Loop Marketing)|
|Score||= 14.0, 20-03-2020, ArticleFromJournal|
|Citation count*||2 (2020-06-09)|
|Tytuł numeru||Agile Commerce - świat technologii i integracji procesowej|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.