Sustainability in Retailing: A Study of Consumer Intentions Regarding Involvement in Charity Shop Activities

Barbara Borusiak , Barbara Kucharska


Charity shops are an example of alternative retail formats that specialize in selling second- hand products. This activity is seen as a way of promoting sustainability since selling used products reduces wasteful purchasing of new products. What is more: by giving used products a second life, it is possible to raise money that can be transferred to people in need. The purpose of this article is to examine the relationship between past charity involvement of young consumers and their intentions of engaging in charity retailing; investigate which of the declared forms of engagement in charity retailing is preferred by respondents and how these variables are affected by such factors as gender and religiosity. Data for the analysis were obtained from a survey conducted in March 2018 using the PAPI method on a sample of 326 Poles aged 16-24. It was found that previous involvement in charitable activity correlates positively with an intention to engage in charity retailing activities. The study also showed that the most popular form of getting involved in charity retailing indicated by respondents is to donate something to a charity shop, while the least popular one is volunteer work for such a shop.
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Barbara Kucharska - Uniwersytet Ekonomiczny w Katowicach
Barbara Kucharska,,
Journal seriesStudia Peregietica, ISSN 1897-9262, (N/A 20 pkt)
Issue year2019
No1 (25)
Publication size in sheets1
Keywords in Polishrozwój zrównoważony w handlu detalicznym, alternatywny format handlu detalicznego, sklep charytatywny
Keywords in Englishsustainability in retailing ; alternative retail formatcharity shop
Languageen angielski
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 03-04-2020, ArticleFromJournal
Citation count*1 (2020-09-24)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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