Strategia korporacyjnego rebrandingu - teoria i praktyka

Adam Weinert

Abstract

n/a
Author Adam Weinert (WZ / KZS)
Adam Weinert,,
- Department of Strategic Management
Pages32-42
Publication size in sheets0.5
Book Gębicz Sylwia, Grzywna Gabriela (eds.): The region and the organization development as a major factor of economic growth, Konferencje - Politechnika Lubelska, 2014, Politechnika Lubelska, ISBN 978-83-7947-071-6, 321 p.
Keywords in Polish strategia, rebranding, rebranding strategiczny, studia przypadków
URL http://bc.pollub.pl/dlibra/publication/8831/edition/8575/content?ref=desc
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 23-12-2019, MonographChapterAuthor
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