Is any relationship between competitive strategies and CSR? Implications for retailers strategy

Magdalena Stefańska , Bogna Pilarczyk

Abstract

n/a
Author Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
, Bogna Pilarczyk (WZ / KSM)
Bogna Pilarczyk,,
- Department of Marketing Strategies
Pages1-11
Publication size in sheets0.5
Book Andreani Jean-Claude (eds.): Proceedings of 14th International Marketing Trends Conference 2015, 2015, Marketing Trends Association, ISBN 978-2-9532811-6-3
Keywords in EnglishCSR, competitive strategies, demographic, geographic, economic dimensions of segmentation
Languageen angielski
Score (nominal)0
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