Is any relationship between competitive strategies and CSR? Implications for retailers strategy
Magdalena Stefańska , Bogna Pilarczyk
|Publication size in sheets||0.5|
|Book||Andreani Jean-Claude (eds.): Proceedings of 14th International Marketing Trends Conference 2015, 2015, Marketing Trends Association, ISBN 978-2-9532811-6-3|
|Keywords in English||CSR, competitive strategies, demographic, geographic, economic dimensions of segmentation|
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