Wymagania starszych konsumentów wobec opakowań jednostkowych

Ewa Jerzyk

Abstract

Food packaging is an important tool of marketing, the importance of which is manifested in the implemented functions (security, convenience and communication) as well as the persuasive role in the decision making process of purchase by the consumer. Based on the survey, describes the requirements for packaging of older consumers, whose share in the structure of Polish society is growing. The ageing of population entails a variety of consequences that observe producers of consumer product using packages. Older consumers experiences many changes due to age need other packages, which provide them with sovereignty and convenience, but not be labeled "for decrepit old man". They need convenient, communicative and adapted to their declining household.