The Information Asymmetry and the Social Responsibility on the Food Market
AbstractThe article presents the areas affected by the asymmetry of knowledge and information between producers and consumers in the food market. Subsequently, it indicates marketing communication through product packaging, the goal of which may be to reduce the level of asymmetry. It presents what actions are actually taken by food manufacturers and assesses the extent to which indeed they may contribute to the reduction of asymmetry, and to what extent they may deepen this asymmetry. If information asymmetry is reduced, it may be said that it is a socially responsible communication, otherwise - we cannot talk about CSR.
|Journal series||International Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||Information asymmetry, CSR, Food market, Packaging|
|Score|| = 0.0, 13-12-2019, ArticleFromJournal|
= 5.0, 13-12-2019, ArticleFromJournal
|Citation count*||6 (2020-09-18)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.