The Information Asymmetry and the Social Responsibility on the Food Market

Renata Nestorowicz

Abstract

The article presents the areas affected by the asymmetry of knowledge and information between producers and consumers in the food market. Subsequently, it indicates marketing communication through product packaging, the goal of which may be to reduce the level of asymmetry. It presents what actions are actually taken by food manufacturers and assesses the extent to which indeed they may contribute to the reduction of asymmetry, and to what extent they may deepen this asymmetry. If information asymmetry is reduced, it may be said that it is a socially responsible communication, otherwise - we cannot talk about CSR.
Author Renata Nestorowicz (WZ / KSM)
Renata Nestorowicz,,
- Department of Marketing Strategies
Journal seriesInternational Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)
Issue year2014
No7 (2)
Pages59-68
Publication size in sheets0.5
Keywords in EnglishInformation asymmetry, CSR, Food market, Packaging
URL http://www.universitypublications.net/ijas/0702/pdf/B4R391.pdf
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 0.0, 13-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 13-12-2019, ArticleFromJournal
Citation count*6 (2020-09-18)
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