Wpływ reklamy zewnętrznej na postrzeganie miasta

Marianna Krzakiewicz

Abstract

n/a
Author Marianna Krzakiewicz (WZ / KIiN)
Marianna Krzakiewicz,,
- Department of Investment and Real Estate
Pages56-66
Publication size in sheets0.5
Book Romanowski Robert, Palicki Sławomir (eds.): Marketing Terytorialny: Innowacje Społeczne, 2019, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-83-951573-0-1, 180 p., DOI:10.5281/zenodo.3621365
Keywords in Polishmarketing, reklama zewnętrzna, miasto
Keywords in Englishmarketing, outdoor advertising, city
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 27-04-2020, ChapterFromConference
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