Learning to co-create the city brand experience
Magdalena Florek , Andrea Insch
AbstractGiven the peculiar characteristics of cities, which in many ways render them unamenable to manipulation following the product-concept philosophy, an alternative approach to conceptualising city brands is required. Focus must shift to understanding city brands in terms of how they are experienced and how local authorities can take a leading role in designing and assisting users to co-create valuable city brand experiences. Leading contributions from the theory and practice of the experience economy, service dominant (S-D) logic and consumer brand experiences provide the basis for public and private organisations to devise innovative ways to co-create city brand experiences with city brand users.
|Journal series||Journal of International Studies, ISSN 2071-8330, e-ISSN 2306-3483, (N/A 70 pkt)|
|Publication size in sheets||0.5|
|Keywords in Polish||doświadczenie marki miasta, logika dominacji usługowej, współtworzenie wartości|
|Keywords in English||city brand experience, service-dominant logic, co-creation of value|
|Score||= 70.0, 24-06-2020, ArticleFromJournal|
|Publication indicators||: 2018 = 0.651|
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