Learning to co-create the city brand experience

Magdalena Florek , Andrea Insch


Given the peculiar characteristics of cities, which in many ways render them unamenable to manipulation following the product-concept philosophy, an alternative approach to conceptualising city brands is required. Focus must shift to understanding city brands in terms of how they are experienced and how local authorities can take a leading role in designing and assisting users to co-create valuable city brand experiences. Leading contributions from the theory and practice of the experience economy, service dominant (S-D) logic and consumer brand experiences provide the basis for public and private organisations to devise innovative ways to co-create city brand experiences with city brand users.
Author Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
, Andrea Insch - University of Otago
Andrea Insch,,
Journal seriesJournal of International Studies, ISSN 2071-8330, e-ISSN 2306-3483, (N/A 70 pkt)
Issue year2020
Publication size in sheets0.5
Keywords in Polishdoświadczenie marki miasta, logika dominacji usługowej, współtworzenie wartości
Keywords in Englishcity brand experience, service-dominant logic, co-creation of value
ASJC Classification2002 Economics and Econometrics; 3312 Sociology and Political Science
URL https://www.jois.eu/?610,en_learning-to-co-create-the-city-brand-experience
Languageen angielski
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 24-06-2020, ArticleFromJournal
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.651
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