The Relations between the Internal Communication Conditionings and its Effectiveness

Anna Rogala

Abstract

Proper management of the internal communication process in an organization is crucial for its effective functioning. However, it should be remembered that communication is a complex phenomenon, and as such, it is conditioned by various factors. Taking into consideration the objectives of internal communication within the company, it is necessary to seek the highest level of its effectiveness. The main purpose of this paper is an in-depth analysis of internal communication process and its conditionings. Moreover, the factors contributing to increase or decrease in the degree of internal communication objectives’ achievement will be analyzed as well. Based on the statistical analysis of the survey results, conducted on a sample of 1,354 respondents, and the qualitative analysis of data obtained from 23 focus groups interviews, a list of areas affecting proper communication within the company was created. For the model presented in this article, the dependent variable is the effectiveness of internal communication, defined as the realization of its objectives. As for the independent variables, they are the categories of efficiency and quality of communication within the organization and the factors determining the effectiveness of the undertaken communicational actions.
Author Anna Rogala (WZ / KSM)
Anna Rogala,,
- Department of Marketing Strategies
Journal seriesInternational Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)
Issue year2014
No7 (2)
Pages69-77
Publication size in sheets0.5
Keywords in EnglishInternal communication, Conditionings, Determinants, Effectiveness
URL http://www.universitypublications.net/ijas/0702/pdf/B4R392.pdf
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 0.0, 12-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 12-12-2019, ArticleFromJournal
Citation count*12 (2020-09-06)
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