The Relations between the Internal Communication Conditionings and its Effectiveness
AbstractProper management of the internal communication process in an organization is crucial for its effective functioning. However, it should be remembered that communication is a complex phenomenon, and as such, it is conditioned by various factors. Taking into consideration the objectives of internal communication within the company, it is necessary to seek the highest level of its effectiveness. The main purpose of this paper is an in-depth analysis of internal communication process and its conditionings. Moreover, the factors contributing to increase or decrease in the degree of internal communication objectives’ achievement will be analyzed as well. Based on the statistical analysis of the survey results, conducted on a sample of 1,354 respondents, and the qualitative analysis of data obtained from 23 focus groups interviews, a list of areas affecting proper communication within the company was created. For the model presented in this article, the dependent variable is the effectiveness of internal communication, defined as the realization of its objectives. As for the independent variables, they are the categories of efficiency and quality of communication within the organization and the factors determining the effectiveness of the undertaken communicational actions.
|Journal series||International Journal of Arts and Sciences, ISSN 1944-6934, (0 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||Internal communication, Conditionings, Determinants, Effectiveness|
|Score|| = 0.0, 12-12-2019, ArticleFromJournal|
= 5.0, 12-12-2019, ArticleFromJournal
|Citation count*||12 (2020-09-06)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.