Critical Factors of Shopping Centre Attractiveness in the Opinions of Students – the Case of Poznan

Barbara Borusiak , Bartłomiej Pierański , Magdalena Florek , Jan Mikołajczyk

Abstract

The number and floor area of shopping centres are increasing in many Polish cities, regarded by consumers as one of their favourite forms of retail outlet concentration and especially attractive for young buyers. The purpose of this research is to present the empirical findings of a quantitative study into university business students’ perceptions regarding the factors of shopping centres attractiveness. A pencil and paper questionnaire survey was conducted on a representative group of 278 students of one faculty at the Poznan University of Economics and Business. Its results were used to identify, with the help of exploratory factor analysis, the critical factors determining the attractiveness of shopping centres from the perspective of students. The results show the factors of shopping centre attractiveness from the perspective of business university students, with the following being critical: offer perception, location and decoration, comfort of shopping, entertainment, and toilet accessibility.
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Bartłomiej Pierański (WZ / KHiM)
Bartłomiej Pierański,,
- Department of Trade and Marketing
, Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
, Jan Mikołajczyk (WZ / KHiM)
Jan Mikołajczyk,,
- Department of Trade and Marketing
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2018
No1 (372)
Pages186-202
Publication size in sheets0.8
Keywords in Polishcentra handlowe, czynniki atrakcyjności
Keywords in Englishshopping centres, factors of attractiveness
URL http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-f025fa45-f046-4ba0-844c-a71e8dd2fbf7/c/HW_1_2018.186-202.pdf
Languageen angielski
Score (nominal)12
Score sourcejournalList
ScoreMinisterial score = 12.0, 21-04-2020, ArticleFromJournal
Citation count*6 (2020-09-25)
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