Video Case Studies in IB Teaching: An Empirical Comparison of Academic and Student Perceptions and Expectations

Filip De Beule , Andreja Jaklic , Aleksandra Kania , Katarzyna Mroczek-Dąbrowska , Nukhet Vardar , Hinrich Voss


The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studies in international business (IB) teaching. Using survey data from IB scholars and students, we examine the usefulness of video case studies, the main barriers for and the (un)exploited potential of video case studies. While we find relatively modest use of video case studies in IB teaching to date, we also find strong interest by lecturers and students to expand their use. In particular, there seems to be a student preference and need for real-life, manager-led, and problem-solving video cases.
Author Filip De Beule
Filip De Beule,,
, Andreja Jaklic
Andreja Jaklic,,
, Aleksandra Kania (WGM / KKM)
Aleksandra Kania,,
- Department of International Competitiveness
, Katarzyna Mroczek-Dąbrowska (WGM / KKM)
Katarzyna Mroczek-Dąbrowska,,
- Department of International Competitiveness
, Nukhet Vardar
Nukhet Vardar,,
, Hinrich Voss
Hinrich Voss,,
Journal seriesJournal of Teaching in International Business, ISSN 0897-5930, e-ISSN 1528-6991, (N/A 40 pkt)
Issue year2019
Publication size in sheets1
Keywords in Polishvideocasy, cyfrowy, centennial students, millennial students, badanie
Keywords in EnglishVideo case studies, digital, centennial students, millennial students, survey
ASJC Classification1401 Business, Management and Accounting (miscellaneous); 3304 Education
Languageen angielski
Score (nominal)40
Score sourcejournalList
ScoreMinisterial score = 40.0, 09-04-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.523
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