Współczesne dylematy standaryzacji produktu na rynkach zagranicznych

Filip Nowacki , Milena Ratajczak-Mrozek

Abstract

n/a
Author Filip Nowacki (WGM / KMM)
Filip Nowacki,,
- Department of International Marketing
, Milena Ratajczak-Mrozek (WGM / KMM)
Milena Ratajczak-Mrozek,,
- Department of International Marketing
Pages150-177
Publication size in sheets1.35
Book Fonfara Krzysztof (eds.): Marketing międzynarodowy : współczesne trendy i praktyka , 2014, Wydawnictwo Naukowe PWN, ISBN 9788301179816, 243 p.
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 20-12-2019, MonographChapterAuthor
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