Comparison of beverages and functional water available in the global market and preferences physically active people

Monika Swat

Abstract

"Functional water", a matter discussed everywhere and almost by everyone. In this work I describe situation on non-alcoholic beverages Polish, European and American market, focusing on functional water products. The analysis indicate that the products hidden underneath this slogan carved in all western countries and are the fastest growing segment in non-alcoholic beverages. In Poland, functional water category is at a very preliminary stage of development that is the main reason for the low offer of this beverages in polish groceries. Looking at the market of our western neighbors, it can be expected that this category of water will also grow in Poland. Analyst of the beverages market forecast a strong expansion in this branch, and signal stores own brands as the main part of growth. According to forecasts, in 2016 Poles will spend on these products almost 15 billion. Slightly faster, because an average of 3 % per year, are going to go up the sales of beverages. For the year the sale will be almost 7.2 billion liters. After the analysis of foreign and Polish functional water market using literature data and reports it was decided to carry out research using the author's survey, addressed to potential consumers, which included questions about knowledge of this type of product and the desire to buy. The aim of the survey was to find out the perception of functional water on the Polish market by potential consumers. The conducted survey proves that there is a strong interest in the functional water category from polish consumers. Evaluation of consumer preferences allowed to conclude that the demand for functional water is, so far slight. Most of the respondents consume the recommended amount of water, but do not control its composition. The gap between our local offer and the international offer combined with increasing demand from local consumers can be perceived as a chance for the domestic producers to improve their positioning in this segment. Furthermore the expansion of this branch opens a possibility for the consumers to change their bad nutrition habits and improve their life comfort. Functional water is an up to date topic.
Author Monika Swat (UEP)
Monika Swat,,
- Poznań University of Economics and Business
Pages97-104
Publication size in sheets0.5
Book Panfil Monika (eds.): Badania i Rozwój Młodych Naukowców w Polsce. Dietetyka, Badania i Rozwój Młodych Naukowców w Polsce - Monografie, 2016, Młodzi Naukowcy, ISBN 978-83-65362-13-1, [78-83-65362-57-5, 978-83-65362-86-5], 132 p.
Keywords in Englishdrinking water, functional water, minerals, electrolytes
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, BookChapterNotSeriesMainLanguages
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