New sales and promotion channels for traditional and regional products: The example of gas stations in Poland

Tomasz Zawadzki


Author Tomasz Zawadzki (WZ / KHiM)
Tomasz Zawadzki,,
- Department of Trade and Marketing
Publication size in sheets0.55
Book Dioko Leonardo (Don) A.N. (eds.): Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA). Hosted by the Destination Branding & Marketing Group (DBM-VI), 2018, Institute for Tourism Studies, ISBN 978-99937-51-43-4, 268 p.
Keywords in Polishstacje paliw, sprzedaż, kanały promocji, produkty regionalne
Keywords in Englishpetrol station, sales, promotion channels, regional products
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 26-11-2019, ChapterFromConference
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