Mobile applications of retail banks ‐ the dynamics of development and its determinants

Małgorzata Kieżel , Magdalena Stefańska


The article contains identification of the dynamics of development of mobile applications of retail banks in Poland and its determinants. Characterizing examples of retail banks' use of mobile applications in shaping service offerings. Popularity of this offer of retail banks among customers. An indication of the determinant of the use of mobile apps especially related with customers and their preferences, expectations and the negative attitude and anxiety about security and privacy. The article uses methods of reviewing and analyzing critical, descriptive and comparative content in available domestic and foreign sources of the literature and reports on the issues of the mobile banking market.
Author Małgorzata Kieżel - Uniwersytet Ekonomiczny w Katowicach
Małgorzata Kieżel,,
, Magdalena Stefańska (WZ / KSM)
Magdalena Stefańska,,
- Department of Marketing Strategies
Publication size in sheets0.75
Book Tomé Eduardo, Neumann Gaby, Majewska Justyna, Truskolaski Szymon (eds.): Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2018 – Poznan, Poland, 11 to 13 July 2018, 2018, Uniwersytet Ekonomiczny w Poznaniu, ISBN 978-999-54182-0-6, 532 p.
Keywords in Polishinnowacje, bankowe aplikacje na urządzenia mobilne, banki
Keywords in EnglishInnovations, mobile banking applications, retail banks
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 23-04-2020, ChapterFromConference
Citation count*1 (2020-10-28)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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