The synergy between the perception of the importance of knowledge and goal setting in Polish manufacturing companies

Marcin Soniewicki


The importance of goal setting in companies has already been recognised by many authors. Nevertheless, in the current knowledge-based economy, planning is very difficult, especially for manufacturing companies. This is because in such conditions services are more profitable and manufacturing companies experience a lot of competition from Asia. This is especially important in Poland where this branch of industry still accounts for 25% of GDP. As a result, manufacturing companies need to become more innovative and concentrate on knowledge. Therefore, this article is an attempt to test the following hypothesis: goal setting is much more effective in terms of a manufacturing company’s competitiveness when the enterprise perceives knowledge development as the most significant element of its strategy. The article is based on results of a quantitative empirical study involving 334 Polish manufacturing companies. The data were analysed using SPSS and SAS software. The results clearly show that best results are achieved when both elements – awareness of the importance of knowledge and goal setting – are present to a high degree. Nevertheless, knowledge seems to be slightly more important for low and mediumlow technology manufacturing firms. In contrast, in high and medium-high technology manufacturing enterprises more emphasis is placed on goal setting.
Author Marcin Soniewicki (WGM / KMM)
Marcin Soniewicki,,
- Department of International Marketing
Journal seriesIssues in Information Systems, ISSN 1529-7314, (0 pkt)
Issue year2017
Publication size in sheets0.5
Keywords in Englishknowledge, goal setting, manufacturing companies, competitiveness
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 23-03-2020, ArticleFromJournal
Citation count*1 (2020-09-08)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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