Die Kooperation zwischen Volkswagen Group und Kulczyk Tradex in dem CRM Implementierungsprozess

Bartosz Deszczyński

Abstract

n/a
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
Pages393-406
Publication size in sheets0.65
Book Olszyński Józef, Bielig Andreas, Wandel Jürgen (eds.): Niemcy i Polska w drodze do "Europa 2020", 2015, Oficyna Wydawnicza Szkoła Główna Handlowa w Warszawie, ISBN 978-83-8030-042-2, 406 p.
Keywords in EnglishAudi, Automobilindustrie, CRM, Diffusion von Wissen, Kundebeziehungsmanagement, Kulczyk Tradex, Volkswagen, Volkswagen Group
Languagede niemiecki
Score (nominal)5
ScoreMinisterial score = 5.0, 09-12-2019, MonographChapterAuthor
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