Czy Instagram wodzi nas na pokuszenie? Zakupy impulsywne w serwisie społecznościowym

Elżbieta Baron , Barbara Borusiak

Abstract

n/a
Author Elżbieta Baron
Elżbieta Baron,,
-
, Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
Pages77-88
Publication size in sheets0.55
Book Mróz Bogdan (eds.): Bezpieczeństwo konsumentów na rynku tradycyjnym i wirtualnym, 2020, Oficyna Wydawnicza SGH, ISBN 978-83-8030-354-6, 206 p.
Keywords in Polishzakupy impulsywne, Instagram
Keywords in Englishimpulse buying, Instagram
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 16-06-2020, MonographChapterAuthor
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