Augmented reality in retailing

Barbara Borusiak , Bartłomiej Pierański

Abstract

n/a
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Bartłomiej Pierański (WZ / KHiM)
Bartłomiej Pierański,,
- Department of Trade and Marketing
Pages55-64
Publication size in sheets0.5
Book Leanne Leanne W.S. (eds.): Augmented reality for food marketers and consumers, 2017, Wageningen Academic Publishers, ISBN 978-90-8686-299-3, 104 p.
Keywords in Englishretailing, augmented reality, innovation
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 13-10-2020, MonographChapterAuthor
Publication indicators WoS Citations = 0
Citation count*2 (2020-10-19)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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