Prosumption as an Impetus for Changing Consumer Behaviour

Wiesław Ciechomski


This article is devoted to prosumption, which in recent years has become an increasingly important trend in the behaviour of consumers. The purpose of this article is to show the importance of pro-consumption attitudes in the market activities of companies. A new dimension of consumption in the twenty-first century is presented, in which customers create their own vision of a product and in a more or less conscious way participate in the process of its manufacture. The article attempts to characterise a new trend in the behaviour of consumers as well as discussing examples of prosumer behaviour. It should be stressed that modern-day companies are increasingly incorporating into their business models the growing interest of consumers in personalization as well as the involvement of the end users in the process of designing and manufacturing products. The article is based on a review of the literature and Internet sources.
Author Wiesław Ciechomski (WZ / KHiM)
Wiesław Ciechomski,,
- Department of Trade and Marketing
Publication size in sheets0.5
Book Borusiak Barbara, Lewicki Marcin (eds.): Innovation Management. Research Aspects, 2016, Bogucki Wydawnictwo Naukowe Naukowe, ISBN 978-83-7986-104-0, [978-83-7986-107-1], 138 p.
Keywords in Englishprosumption, mass customization
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 12-12-2019, MonographChapterAuthor
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