Introduction of MC3 Algorithm to Place Marketing

Jakub Gazda , Marcin Błażejowski


Publication typeOriginal work published as abstract
Author Jakub Gazda (WZ / KM)
Jakub Gazda,,
- Department of Microeconomics
, Marcin Błażejowski - Toruń School od Banking, Poland
Marcin Błażejowski,,
Publication size in sheets0.3
Book Deffner Alex (eds.): The 2nd Panhellenic Place Marketing and Place Branding Conference, 2017, Department of Planning and Regional Development of University of Thessaly, ISBN 978-618-5036-26-3, 162 p.
Keywords in PolishBMA, MC3, podejście ilościowe w marketingu
Keywords in EnglishBMA, MC3, quantitative approach in marketing
Languageen angielski
Not used for evaluationyes
Score (nominal)0
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