Postawy etnocentryczne konsumentów

Wiesław Ciechomski

Abstract

The paper is devoted to consumer ethnocentrism, which is based on the conviction of buing articles and services of home or native origin to support the domestic economy. The author described the narrow and broad definitions of consumer ethnocentrism, its sources and types. It was also characterized a universal research tool of ethnocentric attitude - the CETSCALE (Consumer Ethnocentric Tendencies Scale) and associations related to the perception of Polish national brand.
Author Wiesław Ciechomski (WZ / KHiM)
Wiesław Ciechomski,,
- Department of Trade and Marketing
Other language title versionsEthnocentric attitiudes of consumer
Journal seriesMarketing i Rynek, ISSN 1231-7853, (B 9 pkt)
Issue year2014
No6 [CD]
Pages105-120
Publication size in sheets0.75
Keywords in Polishetnocentryzm, konsumenci
Abstract in PolishArtykuł poświęcony jest etnocentryzmowi konsumentów, który polega na preferowaniu produktów krajowych zamiast importowanych. Przedstawiono wąskie i szerokie rozumienie etnocentryzmu, jego źródła oraz rodzaje. Ponadto scharakteryzowano uniwersalne narzędzie badawcze postaw etnocentrycznych, jakim jest skala CETSCALE (Consumer Ethnocentric Tendencies Scale), oraz konotacje związane z postrzeganiem polskiej marki narodowej.
URL https://www.pwe.com.pl/files/1276809751/file/Etnocentryzm_konsumencki_MiR_nr_6_2014.pdf
Languagepl polski
Score (nominal)9
Score sourcejournalList
ScoreMinisterial score = 6.0, 23-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 23-12-2019, ArticleFromJournal
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