Wpływ zmian zachowań nabywców końcowych na funkcjonowanie odzieżowych łańcuchów dostaw

Magdalena Kopeć

Abstract

So far, in their scientific papers on the dominant and dominated supply chains the researchers frequently pertain their speculations to the clothing industry. This industry, contrary to other industry branches, is a subject to intense pressure from the buyers. The researches assume the paradox of the changeable behaviours of the end buyers as constants, which deprives the buyers of their proper amount of impact on the development of the described chains. Therefore, the pattern of clothing supply chains has been remodelled based on the conducted research. One additional important aspect has been added to the old model. This aspect is crucial in understanding and assessing the phenomenon of the dominated supply chains. In addition, the current trends emerging in the realm of changeable buyers' behavior in reference to the entire clothing industry have been aggregated in the paper.