Is Savings Behaviour Predictable by Consumer Sentiment?

Sylwester Białowąs , Iwona Olejnik


This study examines consumer sentiment as a determinant of saving behaviour. The literature review brings ambiguous outputs. Some research show the positive correlation between optimism and saving, others get/note the same correlation as negative. So to show the relations in a wider background, the current analysis checks the relations between optimism and: risk aversion, saving motives and choice of assets in the subject's portfolio. In addition to the main analysis, the time series containing the optimism, household’s savings estimation and saving intentions have been investigated. The results of analyses show that optimism is negatively correlated with risk aversion, but positively correlated with all transaction and investment drives. An analysis of the time series shows that optimists’ households are more likely to be savers. They possess savings more often, and much more often plan their saving. The relationship between saving behaviours and the business cycle has not been confirmed, as no statistically significant correlation has been observed between the data on the saving behaviours of optimist and pessimist households and the variables describing the state of the business cycle. The analyses have been performed on the base of secondary data describing the Polish economy and our own research. Two different sources of research were used for the investigations: our own research on the sample of 702 households, and the data sets from the Department of Marketing Research of Poznan University of Economics conducted in the years 2001-2011 on samples of 780 to 1551 households.
Author Sylwester Białowąs (WZ / KBRiU)
Sylwester Białowąs,,
- Department of Research Markets and Services
, Iwona Olejnik (WZ / KBRiU)
Iwona Olejnik,,
- Department of Research Markets and Services
Journal seriesInternational Journal of Trade, Economics and Finance , ISSN 2010-023X, (0 pkt)
Issue year2016
Publication size in sheets0.5
Keywords in Englishconsumer research, saving behaviour, consument sentiment
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 0.0, 23-12-2019, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 23-12-2019, ArticleFromJournal
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