Retail Formats and Alternative Retail Formats: The Mechanisms for the Emergence and Evolution

Barbara Borusiak


This chapter explains the mechanisms for the emergence of selected innovative formats based on existing format change theories. The nature of a retail format is explored and the classification both of retail formats and alternative retail formats are presented. Four groups of theories (cyclical, conflict, environmental, and integrated) explaining the emergence and evolution of retail formats are analysed. Retail formats theories are applied in explaining the emergence of two formats: pop-up store and m-commerce. The approach involved a review of literature and analysis of empirical data concerning the structure of the retail trade turnover in the chosen countries.
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
Publication size in sheets1
Book Musso Fabio, Druica Elena (eds.): Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, 2020, IGI Global, ISBN 9781799814122, [9781799814139], 571 p., DOI:10.4018/978-1-7998-1412-2
Keywords in Polishformaty handlu, alternatywne formaty handlu, teorie powstawania formatów
Keywords in Englishretail formats, alternative retail formats, theories of retail formats emergence
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 24-04-2020, MonographChapterAuthor
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