Retail Formats and Alternative Retail Formats: The Mechanisms for the Emergence and Evolution
AbstractThis chapter explains the mechanisms for the emergence of selected innovative formats based on existing format change theories. The nature of a retail format is explored and the classification both of retail formats and alternative retail formats are presented. Four groups of theories (cyclical, conflict, environmental, and integrated) explaining the emergence and evolution of retail formats are analysed. Retail formats theories are applied in explaining the emergence of two formats: pop-up store and m-commerce. The approach involved a review of literature and analysis of empirical data concerning the structure of the retail trade turnover in the chosen countries.
|Publication size in sheets||1|
|Book||Musso Fabio, Druica Elena (eds.): Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, 2020, IGI Global, ISBN 9781799814122, , 571 p., DOI:10.4018/978-1-7998-1412-2|
|Keywords in Polish||formaty handlu, alternatywne formaty handlu, teorie powstawania formatów|
|Keywords in English||retail formats, alternative retail formats, theories of retail formats emergence|
|Score||= 5.0, 24-04-2020, MonographChapterAuthor|
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