Możliwości zastosowania tyrolskiego modelu partycypacyjnego zarządzania turystyką w Polsce

Piotr Zmyślony


The aim of the paper is to present a tourism organisation and management system in Tyrol (Austria) – a rural mountain region and also the strongest province in Austria’s tourism industry – and to discuss the possibilities of adaptation its experiences in Polish conditions. The case study method has been adopted. In the literature section the coexistence of participatory management model and corporate management model has been discussed. The distinguishing features of the Tyrolean system are: mandatory membership of tourism enterprises, stable financial basis based on multiple sources, a clear division of powers and responsibilities between regional tourist agency Tirol Werbung and local tourism organisations performing as associations. Based on research seven general lessons of destination management have been formulated.
Author Piotr Zmyślony (WGM / KT)
Piotr Zmyślony,,
- Department of Tourism
Other language title versionsApplication of Tyrolean’s Community Approach Model of Tourism Destination Governance in Poland
Journal seriesStudia Komitetu Przestrzennego Zagospodarowania Kraju PAN, ISSN 0079-3507, (B 9 pkt)
Issue year2016
Publication size in sheets0.7
Keywords in Polishgovernance w turystyce, zarządzanie turystyką w regionie, Polska, turystyka wiejska, Tyrol
Keywords in Englishdestination governance, destination management, Poland, rural tourism, Tirol
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 9.0, 10-11-2019, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 10-11-2019, ArticleFromJournal
Citation count*
Share Share

Get link to the record

* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Are you sure?