Towards structured city brand experience

Magdalena Florek

Abstract

n/a
Author Magdalena Florek (WZ / KHiM)
Magdalena Florek,,
- Department of Trade and Marketing
Pages85-85
Publication size in sheets0.3
Book Dioko Leonardo (Don) A.N. (eds.): Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA). Hosted by the Destination Branding & Marketing Group (DBM-VI), 2018, Institute for Tourism Studies, ISBN 978-99937-51-43-4, 268 p.
Keywords in Polishmarka miasta, doświadczenie marki, ustrukturyzowane doświadczenie marki miasta
Keywords in Englishcity brand, brand experience, structured city brand experience
Languageen angielski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 27-03-2020, ChapterFromConference
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