Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches

Piotr Tarka , Mirosława Kaczmarek

Abstract

n/a
Author Piotr Tarka (WZ / KBRiU)
Piotr Tarka,,
- Department of Research Markets and Services
, Mirosława Kaczmarek (WZ / KBRiU)
Mirosława Kaczmarek,,
- Department of Research Markets and Services
Pages137-155
Publication size in sheets0.9
Book Takhar-Lail Amandeep, Ghorbani Ali (eds.): Market Research Methodologies. Multi-Method and Qualitative Approaches, 2015, IGI Global, ISBN 9781466663718, [9781466663725], 300 p., DOI:10.4018/978-1-4666-6371-8
Keywords in English Quantitative research, qualitative Research, triangulation
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 13-12-2019, MonographChapterAuthor
Citation count*4 (2020-09-21)
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