New Marketing Communication Models for Digital Marketplace – How Brands Can Take Advantage of Digital Media in Their Merketing Strategy

Izabela Rekowska

Abstract

n/a
Author Izabela Rekowska (UEP)
Izabela Rekowska,,
- Poznań University of Economics and Business
Pages325-340
Publication size in sheets0.65
Book Michoń Piotr, Poczta-Wajda Agnieszka, Osak Magdalena, Marszałek Paweł, Gray Roderic, Białowąs Sylwester (eds.): New Trends in Economics, Management and Finance : Doctoral Seminars in English, 2015, Poznań University of Economics and Business, ISBN 978-83-944645-0-9, 381 p.
Keywords in Englishmarketing communication models; digital marketing; marketing strategy; interactive consumer marketplace; social media; consumer engagement
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 06-12-2019, MonographChapterAuthor
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