Becoming like social enterprise: the determinants of NGOs’ marketization
AbstractResearch background: NGOs face an increasing expectation to be more businesslike. The changes related to this approach are an essential condition for their survival and significant reason of development of their new form as social enterprises. On the other hand, there is no lack of critical opinions mainly related to mission volatility. Currently, there is a discussion in the literature on factors that may affect the NGOs maketization, however, they have not been empirically verified so far. The identified research gap made a challenge for the author. Purpose of the article: The purpose of this paper is verifying whether conducting a business activity influences the entrepreneurial way of NGOs acting and indicating the factors that have a significant impact on their marketization. Methods: Based on the national representative survey of 3 800 of NGOs, including 412 of social enterprises in Poland one-factor analysis of variance (ANOVA) and stepwise backward regression analysis were carried out. Findings & Value added: The analysis of the results confirms that NGOs operating as social enterprises and NGOs not performing business activity differ significantly. The study indicate that social enterprises have less diversified revenue sources and practice more or less democratic governance model. Moreover, Polish social enterprises less frequently adjust their policy direction to donors’ interests. The factors significantly affecting NGOs’ marketization include action strategies for several years, activity in favour of external benefit takers, close business cooperation, lack of permanent financing sources, and regular activity combined with flexible working time.
|Publication size in sheets||0.5|
|Book||Balcerzak Adam P., Pietryka Ilona (eds.): Proceedings of the International Conference on Applied Economics: Entrepreneurship and Management , Contemporary Issues in Economy, 2019, Instytut Badań Gospodarczych, ISBN 978-83-65605-14-6, 223 p., DOI:10.24136/eep.proc.2019.4|
|Keywords in Polish||marketyzacja; organizacje pozarządowe; orientacja przedsiębiorcza|
|Keywords in English||marketization, NGOs, social enterprises, business-like approach|
|Score||= 20.0, 06-03-2020, ChapterFromConference|
|Publication indicators||= 0|
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