Rola event marketingu w promocji Szczecina na przykładzie Światowego Zlotu Żaglowców (The Tall Ships' Races)

Marta Jankowska

Abstract

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Author Marta Jankowska (WZ / KEPiŚ)
Marta Jankowska,,
- Department of Spatial and Environmental Economics
Pages273-284
Publication size in sheets0.55
Book Krzysztofek Anna, Rogalska Joanna (eds.): Współczesne problemy ekonomii, 2014, Wydawnictwo AT Group, ISBN 978-83-63910-12-9, 337 p.
Keywords in Polish event marketing, promocja miasta, mega wydarzenie, Szczecin, The Tall Ships' Races
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 07-03-2019, BookMonographyChapterAuthor
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