Emocje czy rozum? Co kształtuje decyzje zakupowe nabywców

Piotr Gaczek

Abstract

n/a
Author Piotr Gaczek (WZ / KSM)
Piotr Gaczek,,
- Department of Marketing Strategies
Pages251-264
Publication size in sheets0.65
Book Pająk Kazimierz (eds.): Innowacyjność wyzwaniem dla współczesnej gospodarki, 2016, CeDeWu, ISBN 978-83-7556-801-1, 332 p.
Keywords in Polishemocje, decyzje zakupowe, afekt, zachowania nabywców
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 20-12-2019, MonographChapterAuthor
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