Consumer Behaviour on the Market of Traditional and Regional Food in Poland and Portugal

Justyna Górna , Aneta Wysokińska-Senkus , Jagoda Ostrowska

Abstract

Consumer behaviour on the market of traditional and regional food is crucial for the development of this market. The selection of a particular type of food is determined, among others, by consumer food customs. The aim of the conducted research was to compare the behaviour of consumers of the younger generation on the market of traditional and regional food in Poland and Portugal. The study was conducted on a group of 100 respondents from two Polish universities: Poznań University of Economics and Business and Poznan University of Technology, and on a group of 100 respondents from three Portuguese universities: University of Lisbon, NOVA School of Business and Economics, Catolica School of Business and Economics.
Author Justyna Górna (WT / KEJ)
Justyna Górna,,
- Department of Standardized Management Systems
, Aneta Wysokińska-Senkus
Aneta Wysokińska-Senkus,,
-
, Jagoda Ostrowska
Jagoda Ostrowska,,
-
Pages13683-13692
Publication size in sheets0.5
Book Soliman Khalid S. (eds.): Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage. Proceedings of the 34th International Business Information Management Association Conference (IBIMA), 2019, International Business Information Management Association , ISBN 978-0-9998551-3-3, 9981 p.
Keywords in Polishżywność regionalna i tradycyjna, zachowania konsumenta, rozwój rynku
Keywords in EnglishRegional and Traditional Food, Consumer Behaviour, Market Development
Languageen angielski
Score (nominal)70
Score sourceconferenceList
ScoreMinisterial score = 70.0, 28-02-2020, ChapterFromConference
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