Crowdsourcing – Foundations and Examples of Use in Marketing

Marcin Lewicki

Abstract

n/a
Author Marcin Lewicki (WZ / KHiM)
Marcin Lewicki,,
- Department of Trade and Marketing
Pages118-135
Publication size in sheets0.85
Book Romanowski Robert (eds.): Managing Economic Innovations – Ideas and Institutions, 2019, Bogucki Wydawnictwo Naukowe, ISBN 978-83-7986-276-4, 160 p., DOI:10.12657/9788379862764
Keywords in Polishcrowdsourcing, kooperacja, zachowania nabywców, Internet
Keywords in Englishcrowdsourcing, cooperation, consumer behaviour, Internet
DOIDOI:10.12657/9788379862764
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 27-04-2020, MonographChapterAuthor
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