Towards Building Sustainable Consumption: A Study of Second‐Hand Buying Intentions

Barbara Borusiak , Andrzej Szymkowiak , Elena Horská , Natalia Raszka , Elżbieta Żelichowska


As the natural resources of the Earth are rapidly depleting, there is an urgent need to encourage people to adopt self-restrictive behaviors, one of which is giving products a second life. The aim of this study is to examine the consumers’ intention to buy used products and to visit a second-hand shop using the extended Theory of Planned Behavior (TPB). Additional variables were adopted to give a better insight into the nature of the personal norm. Two variables derived from the Norm Activation Model (NAM) were included in the research model: the awareness of consequences and the ascription of responsibility. In order to collect the data, an online survey was conducted in Poland on 333 participants. SEM was applied for data analysis. The research revealed that the following constructs are positively related to second-hand buying (SHB) intention: the attitude towards the positive impact of SHB on sustainable consumption, and the perceived behavioral control over SHB and the personal norm regarding SHB. Subjective norms regarding SHB are negatively related to SHB intention. An awareness of the consequences of SHB and the ascription of responsibility for the environmental issues are positively related to the personal norm regarding SHB. The intention to buy second-hand products (SHP) is positively related to the intention to visit a second-hand shop.
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
, Elena Horská - Slovak University of Agriculture
Elena Horská,,
, Natalia Raszka
Natalia Raszka ,,
, Elżbieta Żelichowska (UEP)
Elżbieta Żelichowska,,
- Poznań University of Economics and Business
Journal seriesSustainability, ISSN 2071-1050, (N/A 70 pkt)
Issue year2020
Publication size in sheets0.7
Article number875
Keywords in Polishzrównoważona konsumpcja; intencje konsumentów; teoria planowanego zachowania; NAM, TPB
Keywords in Englishsustainable consumption; second‐hand buying; consumers’ intentions; theory of planned behavior; norm activation model
ASJC Classification3305 Geography, Planning and Development; 2105 Renewable Energy, Sustainability and the Environment; 2308 Management, Monitoring, Policy and Law
Languageen angielski
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 02-05-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2016 = 0.911; WoS Impact Factor: 2018 = 2.592 (2) - 2018=2.801 (5)
Citation count*1 (2020-09-11)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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