Non-homogenic User-generated Content in Tourism

Andrzej Szymkowiak

Abstract

The aim of the article is to analyze destinations popular due to the number of contents generated by users in comparison to destination management organizations (DMO). The author conducted a comparative analysis of the number of user-generatedcontent (UGC) in social media, divided into a tourist social network and general-interest network for destinations based on the DMO ranking. The study used a netnographic method based on the destinations in Finland. The study used 12 destinations from the Lapland area, which are characterized by a unique name. The conclusions based on 57,375 reviews and 797,874 posts referring to these destinations indicate large disparities, both in their general number and also in relation to individual regions. However, the study confirmed the relationship between the values in these services. This indicates the validity of content analysis published by users in social media in order to analyze consumer behavior and the image shape of the places.
Author Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
Journal seriesPrzedsiębiorczość i Zarządzanie, ISSN 1733-2486, e-ISSN 2543-8190, (0 pkt)
Issue year2019
VolXX
No2, cz. 2
Pages409-418
Publication size in sheets0.5
Keywords in PolishMedia społecznościowe, Turystyka, Zarządzanie, Użytkownicy internetu
Keywords in EnglishSocial media, Tourism, Management, Internet users
URL http://piz.san.edu.pl/docs/e-XX_2_2.pdf
Languageen angielski
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 14-04-2020, ArticleFromJournal
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