How to Teach Sustainability to Students of Marketing – “Magazyn Dobra” Charity Shop Case Study

Barbara Borusiak , Natalia Raszka , Michał Skubis


The purpose of this chapter is to present an initiative undertaken by the staff and students of the Poznań University of Economics and Business (Poland) in the field of fostering sustainability – setting up a charity shop in order to promote the reuse of products and make people more sensitive to the needs of others. Although Poland is one of the most polluted countries in EU, at the same time people in Poland are not very sensitive to the problems of sustainability and environment protection. So for many reasons it is vital to work on instilling the 5R rule (refuse, reduce, reuse, recycle, repair, repurpose) into people’s thinking and behaviour. Students of marketing are a vital group to teach sustainability to as they will be taking part in launching new products onto the market, so building their consciousness in this field is vital for society. Charity shops usually sell used products with the profits being devoted to charity. There are not many charity shops in Poland but there are numerous second hand shops. The majority of them is still seen as inferior to regular ones (selling new products) and associated with poverty, so buying in second hand shops is mainly perceived as a sign of low status (Rybowska 2017). On the other hand it is important to give products a second life and use them for longer, so charity shops could become a good means of changing people’s attitude to used products.
Author Barbara Borusiak (WZ / KHiM)
Barbara Borusiak,,
- Department of Trade and Marketing
, Natalia Raszka
Natalia Raszka ,,
, Michał Skubis (UEP)
Michał Skubis,,
- Poznań University of Economics and Business
Publication size in sheets0.7
Book Pietrzykowski Maciej (eds.): Fostering Entrepreneurial and Sales Competencies in Higher Education, 2019, Bogucki Wydawnictwo Naukowe, ISBN 978-83-7986-280-1, 150 p., DOI:10.12657/9788379862801
Keywords in Polishzrównoważony rozwój, nauczanie, sklep charytatywny
Keywords in Englishsustainability, teaching, charity shop
Languageen angielski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 16-06-2020, MonographChapterAuthor
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