Zasoby niematerialne determinantą wartości i konkurencyjności przedsiębiorstw

Natalia Gluza

Abstract

n/a
Author Natalia Gluza (WZ / KSM)
Natalia Gluza,,
- Department of Marketing Strategies
Pages170-178
Publication size in sheets0.5
Book Bogusz Małgorzata, Wojcieszak Monika, Rachwał Piotr (eds.): Poszerzamy Horyzonty. Tom XV. Cz. 1, 2019, Mateusz Weiland Network Solutions, ISBN 978-83-63216-19-1, 643 p.
Keywords in Polishzasoby niematerialne, wartość firmy, przewaga konkurencyjna
Keywords in EnglishIntangible Asset, goodwill, competitive advantage
Languagepl polski
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 29-04-2020, MonographChapterAuthor
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