Ambivalent Attitudes Towards Social Media

Andrzej Szymkowiak , Urszula Garczarek-Bąk


The use of social media (SM) is prevalent not only in private, but also in professional areas, and its overall involvement in our lives has grown immensely over the past decade. According to Bishop (2018), this is a phenomenon unlike anything seen throughout history. Previous studies on SM have analysed this subject unilaterally - giving greater emphasis to the positive or negative impact on its users. This novel article analyses the problem of the co-existence of opposing emotions towards SM based on the example of Facebook. Data from 274 young respondents (since teenagers and young adults spend on average 2-3 hours a day connected to SM sites, more so than other groups) (Healey, 2017), were collected on various areas of SM usage perception. The results present the existence of ambivalent attitudes towards Facebook threefold: as a place for building relationships, as a source of knowledge about the life of friends, and as a source of information. The article raises doubt as to what extent SM has an impact on their users in the future. The issue of SM affecting the user (no matter their age) generally focuses on the negative aspects (SM are being blamed for increasing mental health problems among young people) (Girl Effect team, 2018); therefore, the fidings here suggest that a balanced perspective is required, also including some positive aspects.
Author Andrzej Szymkowiak (WZ / KHiM)
Andrzej Szymkowiak,,
- Department of Trade and Marketing
, Urszula Garczarek-Bąk (WZ / KHiM)
Urszula Garczarek-Bąk,,
- Department of Trade and Marketing
Journal seriesAnnales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia, [Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia], ISSN 0459-9586, e-ISSN 2449-8513, (N/A 20 pkt)
Issue year2019
Publication size in sheets0.5
Keywords in Polishmedia społeczne, ambiwalencja, użytkownicy online
Keywords in Englishsocial media; ambivalence; online users
Languageen angielski
Score (nominal)20
Score sourcejournalList
ScoreMinisterial score = 20.0, 03-04-2020, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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