Public relations versus marketing - casus zarządzania relacjami z klientami

Bartosz Deszczyński

Abstract

n/a
Author Bartosz Deszczyński (WGM / KMM)
Bartosz Deszczyński,,
- Department of International Marketing
Pages206-220
Publication size in sheets0.7
Book Deszczyński Przemysław (eds.): Public relations, 2016, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu (UEP), ISBN 978-83-7417-876-1, 233 p.
Keywords in Polish CRM, PR, social media, media społecznościowe, public relations, zarządzanie relacjami z klientami
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 12-12-2019, MonographChapterAuthor
Citation count*1 (2020-06-29)
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