Determinanty decyzji zakupowych dotyczących wybranych grup produktów, ze szczególnym uwzględnieniem wieku konsumentów

Tomasz Olejniczak , Bogdan Sojkin

Abstract

n/a
Author Tomasz Olejniczak (WT / KMP)
Tomasz Olejniczak,,
- Department of Product Marketing
, Bogdan Sojkin (WT / KMP)
Bogdan Sojkin,,
- Department of Product Marketing
Journal seriesKonsumpcja i Rozwój, ISSN 2083-6929, (B 7 pkt)
Issue year2018
No4 (25)
Pages114-127
Publication size in sheets0.65
Keywords in Polishkonsumenci, determinanty zakupu, zachowania nabywcze konsumentów
Keywords in Englishconsumers, purchase determinants, consumer's purchasing behaviours
Languagepl polski
Score (nominal)7
Score sourcejournalList
ScoreMinisterial score = 7.0, 24-03-2020, ArticleFromJournal
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